AMEREN MISSOURI
Demand Response Program Website
Demand Response is a complicated energy-savings utility program that involves allowing the utility to take control of their constituents' thermostats to reduce energy during peak times (hottest/coolest part of the day). The challenge of this project is to covey the inner workings of the program and ensure trust with allowing control of a person's smart thermostat to increase enrollment.
Simple Page Design
I used a simple page design with "down-to-earth" text to introduce the program to the utility's customers.
I included elements just as explainers videos, icons and crosslinks to guide the customers through their journey of learning about the program, purchasing a thermostat, and enrolling.
Telling a Story
Through the use of high-end imagery and positive and friendly copy, I was able to convey the message that this program and the thermostat will help improve the customer's home's comfort.