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About Me

I'm an adventurous designer that gets a thrill out of taking on new challenges.

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I am a hiker.

I explore, get lost, find my way again, and love the journey.

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I am a musician.

I play, experiment, and tinker, to create cohesive arrangements that sing.

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I am a runner.

I train, test, and analyze my progress to improve and achieve results.

I am Multi-Disciplined

DESIGN

19
Years

UI/UX

12
Years

BRANDING

7
Years

CREATIVE DIRECTION

5
Years

SKILLS

  • Human-centered Design

  • UI Design

  • UX Research

  • User Interviews/ Usability Testing

  • Trauma-informed Design

  • Accessibility Specialist

  • UI Style Guide Development

  • Team Leadership

  • Civic Tech

  • Agile Project Management

SOFTWARE

  • Figma/ Adobe XD

  • Adobe Creative Suite

  • Adobe Premiere / After Effects

  • Microsoft Office 365

  • PowerPoint

  • UX Research Tools: UserZoom, Optimal Workshop

  • CMS/ CRM Platforms: Wordpress, BigCommerce, Shopify, Salesforce, Hubspot

  • ​Miro / White-boarding Tools

  • Digital Asset Management Tools

  • Project Management Tools: Jira, Github Projects, Zenhub

WORK EXPERIENCE

2023-Present

AD HOC

SENIOR UX DESIGNER

  • Modernized Veteran Affairs healthcare forms to improve user experience for Veterans and their families

  • Created discovery artifacts, wireframes, user flows, service blueprints and high-fidelity prototypes using tools like Mural and Figma

  • Audited digital forms to ensure they meet Section 508 and WCAG 2.2 accessibility standards so people of all abilities can successfully use these digital products

  • Leveraged AI technology to increase workload efficiency and help users complete forms accurately 

  • Contributed to the VA Design System to ensure consistent and trustworthy user experiences

  • Wrote research plans and conservation guides to conduct stakeholder and user interviews informing great user experience iterations

  • Facilitated discussions with multi-disciplinary teams to drive productive discussions

2021-2023

FRANKLIN ENERGY

CREATIVE DIRECTOR, DIGITAL EXPERIENCE

  • Led a team of UX and multimedia designers to successfully produce high-quality, multi-channel projects from concept to completion becoming a top competitor in the market

  • Cultivated team growth and excellence by recruiting, on-boarding and mentoring direct reports 

  • Collaborated with cross-functional teams, stakeholders and engineers to bring digital products, campaigns and websites to life

  • Proposed design concepts and end-to-end user experiences to stakeholders secure new business and strengthen client relationships

  • Translated project scope of work requirements, business goals and challenges into actionable tasks and tightly-designed user experiences

2013-2020

AM CONSERVATION

CREATIVE DIRECTOR

  • Optimized the creative team’s technology stack and workflows to successfully launch new websites in record times

  • Developed an artwork request ticketing system to improve project organization and reduce review cycles.

  • Established corporate brand standards using internal/external surveys, interviews and competitor analysis to strengthen brand awareness 

  • Led brainstorming sessions and creative workshops to push innovation and refresh the company’s offerings

2010-2013

NIAGARA
CONSERVATION

GRAPHIC DESIGNER

  • Create artwork for packaging, print/digital advertising, trade show booths, and catalogs

  • Maintain artwork and copy change requests for the company’s website through a CMS

  • Properly prep art files for production and check proofs for accuracy and on-time delivery

ACCOMPLISHMENTS

  • Designed CHAMPVA's digital forms on va.gov to serve thousands of Veteran's and their families and reduce enrollment processes by 45 days

  • Established the framework and oversaw the UI design and development for Franklin’s personalized dynamic online stores which won 7 new program bids in 2023

  • Reduced Franklin’s start-up project timelines (by 4 weeks) by promoting agile methodologies and strategic cross-team collaboration with stakeholders and individual contributors

  • Launched AM’s e-Commerce award-winning marketplace program (AESP 2019 / 2020 awards) which increased revenue by 20 million each year

  • Designed and aided in the launch of Niagara’s first packaging design system of 20 skus for big-box home improvement stores

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