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About Me

I'm an adventurous designer that gets a thrill out of taking on new challenges.

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I am a hiker.

I explore, get lost, find my way again, and love the journey.

I am a musician.

I play, experiment, and tinker, to create cohesive arrangements that sing.

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I am a runner.

I train, test, and analyze my progress to improve and achieve results.

I am Multi-Disciplined

DIRECTION

5
Years

BRANDING

7
Years

UI/UX

9
Years

DESIGN

14
Years

SKILLS

  • Human-Centered / Data-Driven Design

  • Wireframes and Rapid Prototyping

  • UI Style Guide Development

  • Quantitative/Qualitative Research

  • Team Leadership

  • Agile/Scrum Project Management

SOFTWARE

  • Adobe Creative Suite

  • Adobe XD /Figma

  • Adobe Premiere / After Effects

  • Microsoft Office 365

  • PowerPoint/Prezi

  • UserZoom

  • CMS/ CRM Platforms:
    Wordpress, BigCommerce, Shopify, Salesforce, Hubspot

  • HTML, CSS, Handlebars JS, PHP

  • ​Miro / White-boarding Tools

  • Digital Asset Management Tools

  • Workflow Tools:
    Jira, Lytho, inMotion, Bootcamp

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WORK EXPERIENCE

2021-Present

FRANKLIN ENERGY

  • Recruit, onboard, develop job descriptions and establish upward career paths for UI/UX and multimedia designers.

  • Moderate team status meetings, one-on-ones, performance reviews, independent development plans (IDPs), and individual objective key results (OKRs)

  • Ensure individual contributors create high-quality deliverables by adhering to user-interface (UI) content/design systems

  • Establish user-testing and research strategies to produce quarterly growth opportunities for eCommerce websites

  • Provide artwork direction for websites, digital products, advertising, and motion graphics

  • Coordinate the creative team’s technology stack and build procedures to successfully launch new program websites

  • Establish and organize corporate brand standards based on internal/external brand equity results and maximize staff adoption rates

  • Develop an artwork request ticketing system to keep projects on time and well-organized and reduce rounds of reviews

  • Conduct brainstorming sessions and creative workshops to push innovation and refresh the company’s offerings

  • Provide storyboards and direction for program and corporate videos and expand the company’s offerings to its clients

CREATIVE DIRECTOR

2013-2020

AM CONSERVATION

CREATIVE DIRECTOR

2010-2013

NIAGARA
CONSERVATION

GRAPHIC DESIGNER

  • Create artwork for packaging, print/digital advertising, trade show booths, and catalogs

  • Maintain artwork and copy change requests for the company’s website through a CMS

  • Properly prep art files for production and check proofs for accuracy and on-time delivery

ACCOMPLISHMENTS

  • Established the framework and oversaw the UI design and development for Franklin’s personalized dynamic online stores which won 7 new program bids in the past year

  • Reduced Franklin’s start-up project timelines (by 4 weeks) by promoting agile methodologies and strategic cross-team collaboration with stakeholders and individual contributors

  • Launched AM’s e-Commerce award-winning marketplace program (AESP 2019 / 2020 awards) which increased revenue by 20 million each year

  • Designed and aided in the launch of Niagara’s first packaging design system of 20 skus for big-box home improvement stores

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