JCP&L Seasonal Digital Marketing
I guided the digital media team in enhancing JCP&L's eCommerce site and digital marketing campaigns for the Halloween season, ensuring they remained relevant and timely. This effort allowed our advertising to stand out significantly against the more generic ads of competitors.
A Fun Approach to Energy Savings
The digital media highlighted popular energy-efficient products featuring playful Halloween imagery, designed to engage while promoting a fun approach saving on home energy consumption.
Tying the Experience Together
During the ad campaign, the website and social media maintained a consistent theme. To enhance the user journey, product promotions were incorporated into the store as hero images, ensuring that the campaign theme persisted from awareness to decision-making, ultimately nurturing buying habits and satisfaction.
