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Personalized Kit Email Nurture Campaign
Franklin Energy's goal was to modernization out-dated marketing campaigns for there energy-saving kits. Inspired by subscription box trends, my team worked together to create customized home energy-saving kits tailored to individual customer needs. The next phase involved launching a personalized email campaign to encourage customers to take action and save more energy.
Entice To Do More
I created email campaigns ranging from personal accomplishment emails to reminders to take energy savings goals a step further.
Raise Awareness
To further the campaign, I created a range of campaigns including user-generated content, box previews, and referrals.
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