AM CONSERVATION GROUP
Re-branding and Digital Content Refresh
My team and I conducted a brand refresh for AM Conservation Group to modernize their look and make the company's purpose and personality shine. AM Conservation wanted to feel more personal and show that they are the experts in their field.
Website Rebrand/ Redesign
After some UX research, I found that the old website was difficult to navigate and was not getting the number of clicks in the areas of the website that AM Conservation wanted. I reworked the site map to highlight the three key divisions of the company while cleaning up the layout and reducing the number of active CTAs.
Converting Print to Interactive
AM Conservation wanted to make the move into the digital world, but their customers still liked the idea of downloading a full catalog to peruse rather than clicking away on a website. To solve this problem, I redesigned their print product catalog to take on a more interactive form. Adding active links, buttons and videos easily learn more about the product and request a quote straight from the catalog page.
