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Portfolio

Iphone displaying various screens from the CHAMPVA benefits application featuring numbered steps to fill out the form, a page asking who the sponsor is, and two pages asking about medicare.

CHAMPVA Digital Forms

Veterans' eligible dependents faced an outdated CHAMPVA healthcare enrollment system that involved printing hand-filling forms, and mailing them to Veteran Affairs. The Integrated Veteran Care Team was tasked with modernizing this process to enhance the experience for applicants and beneficiaries managing their healthcare.

an online store that features small home goods including showerheads, lightbulbs and powerstrips. The online store features a simple layout using a combination of lifestyle imagery, icons and contrasting colors

Entergy Rebranded Marketplace

The utility company, Entergy, underwent a significant brand transformation. My responsibility was to develop a new UI design system and revamp their eCommerce website in line with the updated brand guidelines.

An webpage featuring smart thermostats with information about using them with Ameren’s demand response energy saving program. The page features a clean layout with a light background and contrasting green buttons to help the users navigate though and learn more about the products and program

Ameren Demand Response Program

Demand Response is a complicated energy-savings utility program that involves allowing the utility to take control of their constituents' thermostats to reduce energy during peak times (hottest/coolest part of the day).

an online store that features smart thermostat and other home goods including electric vehicles chargers, showerheads, lightbulbs and powerstrips. The online store features a simple layout using a combination of lifestyle imagery, product images and contrasting colors

National Grid Multi-site Redesign

My team won the bid to redesign National Grid’s set of (6) marketplaces that were all connected by a central hub (landing page and website selector tool). Before designing the UI/UX we conducted usability studies on our current marketplaces and our competitor’s marketplaces.

a water heater detail page in Franklin Energy's project marketplace

Franklin Energy Home Project Marketplace 

With the pandemic disrupting Franklin Energy's in-person energy efficiency programs, my creative team had to make a quick pivot to create a new revenue stream. 

Several iphones featuring different screens for the Bulletn app including the login screen, an app home dashboard, a calendar screen, a chat screen, a find a class form screen, and a message board screen

Bulletn Mobile App

Bulletn.net is a platform designed to connect students of outdoor survival and self-defense with expert trainers. To enhance the platform's functionality, I developed an app that allows students to engage with the Bulletn community more effectively.

the Duke Energy EV Charge ECommerce site on multiple devices

Duke Energy EV Charger Store

Duke Energy approached me with a unique idea. They wanted to create a shop that would educate their constituents and encourage them to purchase a home electric vehicle charger.

Creative Direction Work

social media post of a simple women at her work desk with the headline Submit your photos

Personalized Kit Email Nurture Campaign

Franklin Energy's goal was to modernization out-dated marketing campaigns for there energy-saving kits.

The new Simply Conserve website on a monitor with the lightbulb packaging set to the right of the monitor. These both have clean and light aesthetic

Simply Conserve Rebrand

As the quality and technology of AM Conservation's products improved, they wanted their retail line, Simply Conserve, to look more sophisticated.

2 tablets featuring cooridinating hallowee themed emails promoting energy saving products

JCP&L Seasonal Digital Marketing

I guided the digital media team in enhancing JCP&L's eCommerce site and digital marketing campaigns for the Halloween season, ensuring they remained relevant and timely. This effort allowed our advertising to stand out significantly against the more generic ads of competitors.

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