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FRANKLIN ENERGY
Personalized Kit Email Nurture Campaign
Franklin Energy had a need to digitalize more of its programs for its clients. One program was the Energy-saving Kits Program. Following the trend of subscription box services, my team collaborated to offer personalized home energy-saving kits that a customer can order special for their needs. The next step was to offer a personalized email campaign to build the desire to do and more save more.
Entice To Do More
I created email campaigns ranging from personal accomplishment emails to reminders to take energy savings goals a step further.
Raise Awareness
To further the campaign, I created a range of campaigns including user-generated content, box previews, and referrals.
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