SIMPLY CONSERVE
Rebranding and Packaging Redesign
AM Conservation Group wanted to rebrand, their retail line, Simply Conserve. As the quality and technology of their products improved, they wanted the brand to look more sophisticated while still maintaining their origin story of a small company from South Carolina with a passion for saving the world's resources.
Clean and Easy-to-Read
The original packaging was too busy. Customers struggled with finding important lightbulb information on the box. My team trimmed down the amount of information on the box and only left the most vital specs. The rest of the packaging features large icons and copy that is easy-to-read and comphrehend.
More Focus on the Products
The old website was overwhelming and trying to do too many "jobs" at one time. My team put the product forward and pushed the blog and news content further down the page. We also created an easy-to- navigate mega menu.
